Marketing Brochure

Identity Exposure Intelligence → Dark Web Monitoring → Public Data Discovery → Data Broker Opt-Out & Removal → Continuous Monitoring
The objective is to help users and organizations move through the complete privacy-exposure lifecycle:
Discover → Understand → Monitor → Remediate → Verify → Re-monitor

2. What Personal Data Can Be Checked for Exposure?
The exact information available depends on the source dataset and nature of the exposure event.
The platform can identify exposure associated with several types of personal and identity-related data, including but not limited to:

Not every exposure source contains every data type.
For example, one breach dataset may contain email addresses and passwords, while another may contain phone numbers, usernames, IP addresses, or other identity-related attributes.
The platform correlates available signals across supported exposure datasets to provide a broader view of the individual's overall exposure profile, rather than treating every breach or source as an isolated event.

3. Identity Exposure Intelligence
Building a broader exposure profile
Identity Exposure Intelligence serves as the platform's discovery and visibility layer.
Rather than simply notifying a user that their information appeared in one particular breach, the capability helps build a broader exposure profile by aggregating and correlating information from multiple exposure ecosystems, including:

This helps answer:
What information may be exposed?
Where may it be exposed?
How may it have become exposed?
Is the exposure historical, repeated, or newly discovered?
Which identity attributes are linked across different datasets?
This gives the user a more complete understanding of their digital exposure rather than treating privacy protection as a basic breach-alert feature.

4. Dark Web Monitoring
While Identity Exposure Intelligence focuses on existing and historical exposure, Dark Web Monitoring provides the continuous monitoring and alerting layer.
The platform monitors supported intelligence sources such as:

Depending on the implementation and supported data fields, identifiers that can be monitored may include:

When the platform detects a newly discovered exposure involving a monitored identifier, it can generate alerts and surface them within the customer experience, depending on the product flow agreed for the implementation.
The objective is to move the user from passive awareness to active monitoring, enabling faster response when sensitive information appears in risky environments.

5. Public Identity Exposure & People-Search Intelligence
Not all personal information exposure happens on the dark web.
Personal information can also be exposed through people-search websites, public data sources, and data-broker ecosystems.
PureVPN DPP provides two levels of people-search discovery.
Instant People Search Sites Scan
Provides a rapid assessment across supported people-search websites and determines whether an identity is present.
The result is presented as:
Record Found / Record Not Found
This provides a straightforward way to establish whether public identity exposure exists.
Evidence-Based People Search Scan
For deeper assessment, the evidence-based scan provides supporting information where available, including:

This allows the customer to understand not simply that exposure exists, but where it exists and what information is associated with the discovered record.

6. Data Broker Opt-Out & Removal
Moving from Discovery to Remediation
The Data Broker Opt-Out Service represents the remediation layer of the offering.
Many people-search websites, public data brokers, and data aggregators collect and publish consumer information such as:

Once exposure has been identified, the service is designed to help initiate and manage removal or opt-out requests across supported broker sources.
Typical workflow
1. User authorization and consent
The user provides appropriate authorization for the service to search for their information and initiate removal or opt-out requests where supported.
2. Exposure discovery
The platform checks supported public sources, people-search sites, and broker ecosystems.
3. Evidence and source identification
When it finds exposure, the platform identifies the source, exposed information, and available supporting evidence.
4. Removal / opt-out request
The service initiates removal, suppression or opt-out requests through the process supported by each broker or source.
5. Status tracking
The removal process is tracked so the user or partner experience can reflect progress, depending on the reporting model enabled.
6. Verification
Where possible, outcomes are verified to determine whether the record has been removed, suppressed or is no longer publicly visible.
7. Continuous re-monitoring
Because data brokers can refresh, reacquire or republish information, removal is treated as an ongoing remediation process rather than a one-time deletion event.
8. Re-submission
Where information reappears on supported sources, removal or suppression requests can be re-initiated where applicable.
The service is designed to reduce publicly accessible personal information across supported broker and people-search ecosystems. It does not delete original government records, court records, legally maintained public registries, or information held by sources that are not legally or operationally subject to removal.
 7. B2B Opportunity
Extending Protection to the Individual's External Digital Footprint
From a B2B perspective, PureVPN DPP can complement existing cybersecurity controls by providing visibility into the external exposure of:

Organizations can use DPP to:

The proposition can therefore be summarized as:
Protect the device and digital environment while also understanding and managing the individual's exposure outside the organizational perimeter.

8. B2B2C Opportunity
Turn Digital Privacy Protection into an Extended Customer Proposition
Instead of using DPP only internally, brands or their partners could extend relevant capabilities to their customers and end users as part of a broader privacy and security proposition.
The customer journey could look like:
Customer → Exposure Assessment → Identity Intelligence → Monitoring → Remediation → Continuous Monitoring
This creates value on both sides:
For the end customer

The proposition is therefore not simply: “Here is another dark-web monitoring service.”
It is: